RESPONSIBILITY: FOR TODAY AND TOMORROW.
We are convinced that solid policy for the benefit of this and future generations is a prerequisite for success. That is why we take responsibility: For economic success, the environment and the society.
SUSTAINABILITY & EFFICIENCY: CREATE MORE VALUES FOR EVERYONE.
Today and in future premium will increasingly be defined about sustainability. For the BMW Group this means, to act responsibly towards employees and society and use precious resources such as water, energy and materials gentle and efficient in our production (the picture shows an example of sustainable production: four wind turbines in the BMW Group plant in Leipzig).
SPORTY AND CULTURAL COMMITMENT: CONNECT AND INSPIRE PEOPLE.
Sport and culture are essential identity-parts of our society. With our commitment we want to be perceived as a "good neighbor" and contribute to the preservation of a vibrant and diverse cultural landscape.
"Opera for All" in 2015
Approximately 15,000 enthusiastic classic listeners were able to experience within two weeks outstanding classical music evenings free and in the open air thanks to the live opera transmission and the festival concert at "Opera for All". On July 18, headed by the Swiss conductor Philippe Jordan, musical director of the Opéra National de Paris, the Bavarian State Orchestra. . On Marstallplatz Modest Mussorgsky M. rang "Pictures at an Exhibition" and Igor Stravinsky's "The Rite of Spring". On July 31, the performance of Puccini's "Manon Lescaut" was transferred to a 50m2 big screen at the Max-Joseph-Platz. Thomas Gottschalk has led through this "Opera for All" evening for the second time and met among others the soloists to short interviews backstage. Thanks to BMW Munich of entry was as always free.
CINEMA OF ART 2015 under the motto "Science & Fiction"
The second edition of the Art Film festivals ART took place from 22 to 26 April 2015 in Munich under the motto "Science & Fiction" instead. Themes are the latest techniques of narration in films visual artist. They show how technological inventions and concepts of contemporary art today characterize the commercial media industry, from the cinema to the Internet. BMW supports cinema in the art since it was founded in 2013 as a long-term partner and donates also in the next year the second prize of the international competition for young artists under 35 years.
BMW Welt Jazz Award 2015
The prize of 15,000 € Price established himself as a fixture in the jazz field. In addition to the BMW Welt Jazz Award, the BMW Group supports jazz festivals and concerts in various cities in Europe, South America and Asia.
SOCIAL RESPONSIBILITY: LOCAL ENGAGEMENT WITH A LARGE EFFECT.
Social engagement is firmly anchored in the corporate self-image of the BMW Group. The BMW Group assumes social responsibility to permanently make a positive contribution to the development of the region in which we operate.
Munich-based project helps first grades to find a safe way to school.
Since 1984 there are the school route plans. The Community Action of the BMW Group, the Road Patrol, the police and the County Administration department Munich support road safety for Munich first graders since 30 years now. With directions cut to their school children practice a safe passage to school. On 24 March 2014, the anniversary edition was handed over to the total of 139 primary and special schools involved Munich at the BMW Museum.