RESPONSIBILITY.

For the BMW Group, social commitment is an inherent part of its corporate identity.  We concentrate on projects and concepts where we can apply our core expertise to achieve specific and measurable improvements.

We assume responsibility in areas which we are familiar with. This helps us to achieve the optimum.

We focus on finding long-term solutions to global challenges which can be transferred to other parts of the world and which help people to help themselves, thereby achieving a substantial and lasting effect.